Secret Ingredient Branding

Description: I was asked to create an original brand and several deliverables based on audience and competitive research. 

 

Concept: I researched the audience, created audience personas, SWAT and competitor analysis. Secret Ingredient is a brand that aims to help people incorporate eating healthy into their diet by adding healthy ingredients to homemade desserts. The brand helps people live a healthier lifestyle without sacrificing the treats they love by informing them about the benefits of healthy ingredients that can substitute for “unhealthy” ingredients without compromising taste. The logo shows the process of making dessert and the health component of the brand. Secret Ingredient is made up of a series of posters, a monthly magazine, (featuring a new ingredient each issue), a recipe and ingredient reference guide app, and a recipe subscription box.