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© 2019 by Katie McIntosh.

In Bloom Film Festival

Description: I was asked to create film festival branding and deliverables for the works of a chosen director. 

Concept: In Bloom is a film festival celebrating the works of Gary Marshal. I created a thematic brand and utilized it across many different deliverables to create comprehensive and cohesive festival materials including signage, tickets, giveaway items, festival programs, an app, and more. 

The works of Gary Marshall are inspirational. Each has an uplifting quality that can’t help but make you smile as you watch. Marshall was a champion of stories with female leads. He created an atmosphere that allowed the characters to rise to their potential. The concept of “In Bloom” captures the spirit of Marshall’s films. Just as flowers bloom, his female leads rise from humble beginnings, overcoming challenges, to transform their situation for the better.